What is a Fiduciary?

Being a fiduciary means we have a legal responsibility to operate in your best interest and avoid or disclose of any potential conflicts of interest. Our team takes this commitment a step further—defining the term to reflect the candor, expertise and compassion we stick to when serving you.

Free of Conflicts

As a fiduciary, independent firm, serving you is our primary goal. That means we place your best interest at the forefront of all advice. We’re not incentivized by commissions or proprietary products—we provide objective guidance that is free of conflicts and customized to your needs, not ours.

Integrity

Integrity demands honesty and candor, which may not be subordinated to personal gain or advantage. We’ve all been taught to be honest since we were children – and here at Pacific Asset Management, we think there’s no reason why that shouldn’t carry into our professional lives too. Not only is honesty simply the best policy as a matter of principle, it also makes good business sense. When you’re honest, your clients will respect you for it – and they’ll keep coming back. We believe our dedication to being honest and integral is one of the key reasons why families all over America want to work with us.

Diligent

We believe diligence and care are two sides of the same coin. Through insightful conversations together, we strive to learn about you, your values and your goals in-depth. In turn, our team applies knowledge and years of experience to offer data-driven recommendations that make sense for you and your life.

Unbiased

Being a fiduciary, independent firm means that all advice is unbiased and objective. While many other firms and advisors are in the business of only recommending products and services that will give them a kickback, the guidance we provide is objective and not driven by ulterior motives.

Commission Free

With no hidden fees, our straightforward fee schedule makes it easy to understand exactly how we get paid. Our fiduciary obligation and personal moral compass drive us to seek solutions that are right for your needs and wellbeing. After all, you would not be thrilled if you were instructed to start a medication only to find out that a doctor received a commission from their recommendation. It would make you question if the medication was indeed right or necessary for you. Unfortunately, much of the investment industry acts this way—but we are far removed from this kind of approach.

Independent

Being independent means that we can operate exactly as we believe is appropriate. While we are a fiduciary and are therefore legally required to place your best interests ahead of any others, we would so even if we were not legally bound. Our team operates with a strict moral code, and existing independently means we aren’t pushed to sell certain products for a commission or corporate gain. Instead, we can seek out the very best solutions for your unique needs and circumstances.

Act in Good Faith

When our clients work with us, they know that we take care of their families and financial lives with a personal fervor for their best outcomes. Throughout every stage of our process, the members of our team act in good faith both within our team and for the clients who rely on us. To us, that looks like not only applying the utmost diligence and integrity when serving you, but communicating with you with complete honesty and clarity.

Responsible

From getting back to you as quick as possible to looking at every nuance in your financial situation, we don’t take our responsibility to you lightly. If you’ve entrusted us with your family’s future, you can depend on us to honor our commitment to you. By continually expanding our knowledge, seeking out the best solutions for your needs, and being your trusted confidant, we’re dedicated to remaining accountable for your success.

Your Advocate

Our team serves you according to our chosen values of prudence and integrity. We recommend clients the same investment strategies used in our personal accounts and the accounts of our immediate family members. Our commitment to honest and ethical behavior has allowed us to build a very successful firm—and to be the advocate our clients deserve.

Sound Like the Kind of Advocacy You’re Looking For?

See how our qualifications meet your needs.

Meet the Team

Your Well-being Drives Our Fiduciary Duty